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'thrivemattic in conversation' is a podcast series where you can hear Sandeep and Noella's conversations on marketing strategy, GEO/AEO trends and AI tools. Insights for marketing leaders in higher education and B2B tech industries.

Episodes

47 min

How We Fixed SEO for India's Top Liberal Arts University

In this episode we break down our #SEOtransformation project for India's leading liberal arts university. This wasn't a “fix 20 pages” situation. It was a 10,000+ page website with multiple schools, centres, departments, and an admissions ecosystem, built over years with zero #SEOGovernance, resulting in serious technical #SEO debt. So we did what most teams can't do manually; We used #AI as leverage and built custom tools + workflows to scale SEO without burning out the university teams (or ours).

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54 sec

Forget Rankings. Focus on Trust.

From generic content to structured data, we decode how AI search is rewriting SEO's playbook. In a world of AIO (AI Optimisation) and GEO (Generative Engine Optimisation), visibility isn't earned through traffic - it's earned through trust. Search engines now think like AI. If your SEO doesn't evolve, your brand risks becoming invisible.

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30 min

AEO vs GEO vs AIO: The New Language of Discovery

#Search isn't what it used to be. For the first time in two decades, the architecture of online visibility has been rewritten and most brands haven't realised it yet. In this episode we discuss how AI is changing the way your business gets discovered - and why Answer Engine Optimisation (#AEO), Generative Engine Optimisation (#GEO), and AI Overviews (#AIO) are redefining what it means to “rank.” If you're a #CEO, #CMO, or #digitalmarketing leader, this is the episode that tells you what no #SEO guide will.

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53 min

What Happens to SEO When AI Answers Everything?

From #AI Overviews and zero-click results to #LEO, #AIO, #GEO, and conversational search, the rules of visibility are being rewritten. In this episode, Noella sits down with Sandeep Kelvadi (Founder of ‪@thrivemattic‬ & Co-founder of Pixelmattic) and Rashmi Narayana (SEO & Digital Marketing Specialist at thrivemattic) to unpack the future of #SEO - what stays, what changes, and what CMOs must prioritise right now.

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33 min

What No One is Telling You About AI and the Future of SEO

SEO is evolving at breakneck speed, and if your business is still optimising for #Google the old way—you’re already behind. AI-powered search engines like #Chat-GPT, #Perplexity, and Google’s AI Overviews are rewriting the rules, prioritising zero-click results and pushing websites down the SERP.

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