About Thrivemattic
The team behind your growth systems.
Thrivemattic is a research-led marketing partner for educational institutions and B2B brands. We turn search and AI visibility into measurable pipeline, from enrolled students to qualified buyers, with systems you keep.
2011
Building for institutions since
500+
Institutions analyzed
194
Private universities scored
5
Countries we work across: India, UAE, Singapore, US, UK
The Explorers Lab
Sycontext
Zell Education
Stack
The Explorers Lab
Sycontext
Zell Education
Stack
Our Story
A marketing partner built for institutions.
Co-founders Sandeep Kelvadi and Karan Sachdev started Thrivemattic in 2011 with one conviction: marketing for institutions and select B2B organisations deserves the same rigour as the best product marketing. Storytelling paired with technical depth, and decisions grounded in data.
Today that means AI-enabled systems and original research behind every engagement. We measure how institutions actually show up across Google and AI engines, then build the visibility, content, and reporting that turn discoverability into enrolled students and qualified enquiries.
And we hand the system over. The dashboards, the content workflow, the documented playbook all live in your ecosystem, so your team keeps running after we step away.
The Proof
500+ institutions audited. Then we started taking clients.
Our recommendations come from original research: institutions scored across India, more than 100,000 pages scanned, and thousands of AI-search prompts queried. The same rigour goes into every client engagement.
500+
Institutions analyzed
194
Private universities scored
124
NIRF colleges audited
17
Foreign universities mapped
What We Build
We don’t just advise on AI marketing. We build it.
Most agencies recommend tools. We engineer them, then hand them over. The same team that audits your visibility builds what you’re missing.
Proprietary Platform
Halo
Our in-house SEO and AI-visibility platform, built to measure how institutions show up across Google and AI engines, and deployed live for university clients.
Free AI Tools
Tools anyone can use
Public audit and visibility tools that put our research methodology in your hands, from AI-search checks to GEO and AEO diagnostics, no engagement required.
Custom Builds
Built for your stack
Bespoke AI integrations engineered into a client’s own marketing systems, from content workflows to reporting dashboards, owned by your team and yours to keep.
Leadership
The founders and the leads who run the work.
A senior team across strategy, communication, performance, and engineering, with client experience across India, the UAE, Singapore, the US, and the UK.
SK
Sandeep Kelvadi
Co-Founder & Marketing Strategist
Over 20 years in digital marketing, from sales and marketing operations at a US growth-stage startup to building agencies of his own. He leads marketing strategy and the AI systems behind every engagement.
KS
Karan Sachdev
Co-Founder & Head of Technology
A technology entrepreneur who leads engineering and delivery. Deep in WordPress, UX and UI design, and emerging technologies, he pairs precision with creative execution across every build.
NC
Noella Cresence
Head, Marketing Communication
15 years translating complex technical ideas into stories that move buyers. She leads communication strategy across pages, campaigns, and the applicant journey, pairing storytelling with UX and automation.
YM
Yuvaraj M
Performance Marketing
A performance specialist who builds data-driven growth across paid and organic channels, tying spend to enquiries and enrollment so every campaign earns its place.
PK
Praveen Kumar
Web Development
Builds and maintains the websites and systems behind every engagement, holding a high bar for functionality, speed, and the details that make a site easy to run.
Backed by a wider delivery team across content, design, and operations.
How We Work
How an engagement runs.
One methodology at every level of engagement, from a fixed-scope diagnostic to a full retainer.
01
Audit & Analyze
A full assessment of your search, AI visibility, and site, benchmarked against peer institutions.
02
Define Goals & Strategy
A strategy mapped to enrollment and growth targets, with priorities you can defend to leadership.
03
Implement Solutions
Execution across SEO, GEO, content, and custom AI tools, built to scale with your institution.
04
Optimize & Adapt
Continuous tracking and tuning as search behaviour and AI engines change.
05
Scale & Grow
Sustainable growth of your visibility and pipeline, on a system your team owns.
Go Deeper
The thinking behind the work.
Opinion, conversations, and a newsletter from the team. The perspective that shapes how we approach every engagement.
Opinion
Newsletter
Get Started
Let’s turn your visibility into engagement, enquiries, and enrollment.
Bring us in as your team, or start with a fixed-scope diagnostic. Either way, the system we build is yours to keep.